WorkMates Business Printing

Integrated Marketing Services Package

Virtual Instant Marketing Department

Presented by: Muze Marketing & Workmates Business Printing

Service Offering:
Virtual Instant Marketing Department
Starting Cost:
$9,995 per month
Audience:
Prospective Customers

INTRODUCTION

In today s rapidly evolving business landscape, having a
dedicated marketing department is essential for maintaining a
competitive edge. However, building and managing an in-house marketing team can be costly and time-consuming. Muze Marketing, in collaboration with Workmates Business Printing, offers a comprehensive solution a Virtual Instant Marketing Department service. This service provides all the benefits of a fully staffed marketing department at a fraction of the cost, with the flexibility to scale based on your business needs.

This package is particularly well-suited for companies with over 50 employees and an annual gross revenue of $3 million or more that do not have an in-house marketing department but may have one employee tasked with managing the company’s marketing functions. These responsibilities often include
coordinating multiple vendors for various tasks such as website management, social media, graphic design, print production, employee branded apparel, promotional items, and other marketing-related activities and events. Our Virtual Instant Marketing Department eliminates the need to juggle multiple vendors, providing a streamlined, all-in-one solution that simplifies the process and saves time and resources.

With our Virtual Instant Marketing Department, you gain access to a full team of professionals, including a Fractional CMO, Marketing Coordinator (specialist), Graphic Designer, Copywriter, Web Development Team, Video Editor, Marketing Assistant, and Social Media Manager—all in one package. This comprehensive service ensures that every aspect of your marketing is expertly handled, from high-level strategy to day-to-day execution.

To estimate the average monthly salary cost for a marketing department including the above team, we can break down the average salaries for each role. Here’s an approximate breakdown based on U.S. averages:

This estimation gives a rough idea of what it would cost for a company to employ a full marketing department with these roles.
Note that this doesn t include benefits, taxes, or other employment-related costs, which could significantly increase the total cost.

Fractional CMO $200,000 per year (Full-time CMO salary is typically around $200,000-$300,000; for a fractional role, assume 50% commitment)

  • Monthly Cost: $8,333

    • Web Development Team: Assuming 2 developers, each at $80,000 per year

  • Monthly Cost: $13,333

    • Marketing Assistant: $45,000 per year

  • Monthly Cost: $3,750

    • Marketing Coordinator: $50,000 per year

  • Monthly Cost: $4,167

    • Graphic Designer: $60,000 per year

  • Monthly Cost: $5,000

    • Copywriter: $70,000 per year

  • Monthly Cost: $5,833

    • Video Editor: $60,000 per year

  • Monthly Cost: $5,000

    • Social Media Manager: $65,000 per year

  • Monthly Cost: $5,417

    • Total Monthly Salary Cost
    Fractional CMO
    $8,333
    Marketing Coordinator
    $4,167
    Graphic Designer
    $5,000
    Copywriter
    $5,833
    Web Development Team
    $13,333
    Video Editor
    $5,000
    Marketing Assistant
    $3,750
    Social Media Manager
    $5,417
    Total per month
    $50,833

    Fractional CMO Oversight

    • Strategic Assessment & Planning:
    • The engagement begins with a thorough strategic assessment conducted by our Fractional Chief Marketing Officer (CMO). This process includes a deep dive into your company s current marketing efforts, market position, and business objectives.
    • A custom marketing plan will be developed to align with your company’s goals, ensuring a focused approach to driving growth and success.
    • Ongoing CMO Oversight:
    • Once the strategic plan is in place, the Fractional CMO will continue to oversee its execution with regular meetings with the leadership team. These meetings, which can be scheduled monthly or quarterly, ensure that all marketing functions are being carried out and that expectations are being met. The role of a Fractional
      CMO includes a high level of buy-in from our team and ownership over established expectations and outcomes.
    • Digital Marketing Management:
    • We manage all aspects of your digital marketing strategy, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more. Our goal is to maximize your online presence, drive traffic to your website, and convert leads into customers.
    • Ad Buys Management:
    • Our team will handle the planning, negotiation, and execution of both digital and traditional ad buys. This includes managing budgets, targeting the right audiences, and optimizing ad performance across various platforms to ensure the best return on investment (ROI).
    • Copywriting Services:
    • Professional copywriting is essential for creating compelling and effective marketing messages. Our copywriters will craft high-quality content for your ads, websites, email campaigns, and other marketing materials to engage your audience and drive conversions.

    Weekly Project Management

    • Dedicated Project Manager:
    • For the day-to-day management of your marketing tasks, you will have a single point of contact a dedicated project manager from Muze Marketing/Workmates Business Printing. This individual will ensure that all tasks are completed on time, within budget, and to the highest quality standards. The project manager will provide comprehensive oversight for all print, design, web, and other marketing projects, ensuring that every aspect of your marketing needs is expertly handled.
    • Weekly Status Meetings:
    • Regular weekly meetings will be held with your designated point of contact to review the progress of current projects, discuss upcoming tasks, and address any concerns or changes needed. This ensures that all stakeholders are informed and that projects move forward smoothly.

    Project Management Tools & Software

    • Project Management Tools & Software:
    • Clients will have live access to our project management tools through Basecamp. This platform allows for seamless communication, task tracking, and document sharing, ensuring that everyone is on the same page and that projects are completed efficiently.
    • You will be able to view project timelines, milestones, and updates in real-time, making it easy to stay informed and engaged with your marketing efforts.

    Fractional CMO Oversight

    Our Creative Services are designed to save your company time, money, and frustration by providing access to an experienced team of professionals. Here s what s included:

    • Unlimited Tech Services:
    • Tech Support
    • Website Support
    • Website Builds
    • Website Changes or Additions
    • Website Maintenance
    • Website Speed Increase
    • Website Security Increase
    • Development Requests

    • Content Update Requests

    • Landing Page Development

    • Funnel Builds

    • Email/Automated Follow-up Requests

    • CRM Updates

    • Automations

    • Integrations

    • And so much more…

    • Unlimited Video Services:

    • Video Editing Requests

    • Podcast/YouTube Channel Production

    • Subtitle Creation

    • Transcriptions

    • Chopping and Formatting Videos for Social Posts

    • And so much more…

    • Unlimited Graphics Services:
    • Print and Digital Designs
    • Logo Designs
    • Website Design
    • Landing Page Designs
    • Presentation Designs
    • E-book Designs
    • Workbook Designs
    • Product Designs
    • Offer Stack Graphic Designs

    • Social Media Post Graphics

    • Digital Ads

    • Custom Illustrations

    • Motion Graphics

    • Info Graphics

    • Basic GIFs

    • Canva Designs

    • Template Customization

    • And so much more…

    • Production and Support:
    • Timezone: PST
    • Turnaround: Graphics: 12-24 Hours, Tech: 1 3 Days
    • Output: 1 Task at a Time
    • Communication: Email Support, SMS Support, Zoom Support, Loom recorded video explainers
    • Additional Features:
    • Free Stock Images
    • Free Stock Video
    • Free Stock Audio
    • You Own All Source Files stored in your dedicated account folder in dropbox.

    • # Of Requests: Unlimited

    • # Of Revisions: Unlimited

    • Version Control

    Added Value: Workmates Business Printing

    • Print Fulfillment Integration:
    • Workmates Business Printing, as the print fulfillment arm of Muze Marketing, adds significant value to your marketing operations. By partnering with us for Integrated Marketing Services, you not only gain a cohesive marketing strategy but also benefit from having all your print materials seamlessly integrated into your marketing efforts.
    • Cost Savings: With an ongoing contract, all graphic design fees for print fulfillment are included in the Creative Services section of this agreement. This integration saves you money and ensures that all your marketing materials are kept in one easy-to-access place with our team
    • Brand Consistency: Our team will maintain and update your brand standards guidelines and logo files, ensuring consistency across all marketing pieces. This continuity strengthens your brand presence and simplifies the production process.
    • Marketing Resource Website: We can set up a customized marketing resource website for your leadership team and staff, where they can order branded apparel, promotional items, and any printed materials needed for your company’s success.
    • Project Management: All projects, including print fulfillment, are managed and tracked through our Basecamp Project Management tool, giving you full visibility into the status of every task at any given time.

    Marketing Analytics & KPI Tracking

    • Monthly Marketing Reviews
    • As part of the monthly review process, we will provide detailed marketing analytics and KPI tracking to measure the effectiveness of the marketing efforts. This includes tracking metrics such as website traffic, conversion rates, social media engagement, and more.
    • Access to Muze Marketing Business App Dashboard:
    • Clients will have their own login to the Muze Marketing Business App dashboard. This platform provides real-time access to important marketing data and reports, allowing you to monitor performance and make informed decisions.
    • Features include social media posting, reputation management, local SEO tracking, advanced ad tracking, and website analytics.

    SCALABLE SERVICE OFFERING

    The Virtual Instant Marketing Department is designed to grow with your business. Whether you need basic support or a comprehensive marketing strategy, our service levels are scalable to meet your specific needs. As your business evolves, so can your marketing department, with the ability to increase the number of concurrent tasks and services handled.

    INVESTMENT

    Starting Package

    $9,995/month

    This includes Fractional CMO oversight, weekly project
    management, comprehensive project management for all print, design, web, and other marketing projects, Basecamp access, comprehensive creative services (1 Task at a Time Unlimited), and access to the Muze Marketing Business App dashboard.

    Additional Packages
    • 2 Tasks at a Time Unlimited:

    Additional $1,800/month

    • 3 Tasks at a Time Unlimited:

    Additional $3,600/month

    CONCLUSION

    The Virtual Instant Marketing Department by Muze Marketing and Workmates Business Printing provides a robust, scalable solution for all your marketing needs. With our expert team, advanced tools, and strategic oversight, your business will have the marketing support it needs to thrive in today s competitive market. By leveraging our integrated services, you also benefit from seamless print fulfillment, cost savings, and brand consistency, ensuring your marketing efforts are always aligned and efficient.

    This service is best performed with a single point of contact for regular ongoing tasks, streamlining communication and ensuring that all day-to-day marketing activities are handled efficiently. However, for high-level marketing management functions, such as Fractional CMO oversight, we believe in the importance of regular engagement with your leadership team. Through monthly or quarterly meetings, we ensure that all marketing functions are being carried out to your satisfaction, and that expectations are met or exceeded. Our Fractional CMO takes full ownership of the established goals and outcomes, driving your company’s marketing success with a high level of buy-in and commitment from our team.

    CONTACT US

    For more information or to schedule a consultation, please contact us at

    or visit our office at